Old Growth Music is a professional art-centric, water-front recording, mixing and post production studio located on Salt Spring Island on the West Coast of British Columbia.

A woman with short brown hair leaning against a wall with her eyes closed, wearing a loose white dress with rolled-up sleeves, in soft natural light.

I’m based in Berlin, but most likely in the window seat of an airplane right now.

After graduating with a degree in fashion design, I spent several years creating collections for prominent houses. Over time, I became more fascinated with the wearer than the clothes themselves and returned to university to earn an additional degree in human psychology.

SQSP

A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.

Emerging Markets

I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.

Color Forecasting

I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.

A woman with short red hair squats on a concrete ground next to a gray concrete wall, wearing a loose long white dress, with a serious expression.

Today, I consult for a variety of international brands and am a frequent lecturer at conferences and continuing education programs. I’m also writing a book on the psychology of color, to be published next year.

A young woman with short auburn hair wearing a black wrap dress standing outdoors against a concrete wall with a window on the right.

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Clothing by Lauren Winter & CUERO&MØR